THM Media: Centralized Planning Across 20+ Entities with Pigment
Company Overview
Industry: Media and advertising
Employees: ~100
Footprint: 70 markets, 20+ entities
Finance Team: 2 people
Tech Stack: Pigment, Sage Intacct
Key Outcomes
One connected planning system
Budget, actuals, and dimensions unified across all entities
Faster monthly analysis
Reduced P&L review cycle from 2–3 days toward 1 day
Scalable headcount planning
Centralized workforce modeling across multiple states
Challenge: Multi-Entity Complexity Breaking Planning Processes
THM Media’s growth through acquisitions created a highly fragmented finance environment.
While consolidation was technically possible, it was operationally painful:
“We have 20 different companies… any detail… you couldn’t really do without opening up 20 different ERP instances.”
Planning challenges included:
Forecasting based on manual trend analysis
No ability to run scenario planning
Headcount planning dependent on memory
“It was not a real plan.”
The finance team needed a system that could handle complexity without adding overhead.
Solution: Pigment Embedded Into the Budgeting Process
Bright Point guided THM Media through platform selection and implementation, with a focus on minimizing disruption.
Pigment aligned naturally with their existing dimensional structure in Sage Intacct, allowing the team to build on what already worked.
Implementation was embedded directly into budget season:
Built the 2026 budget inside Pigment
Integrated and reconciled historical data in parallel
Captured inputs directly in the platform
“Bright Point made it so that our Pigment implementation didn’t really feel like an implementation… it felt like we were just building a budget.”
Results: A Planning System That Matches the Business
THM Media now operates with a centralized, scalable planning foundation:
Single source of truth
All entities, budgets, and actuals aligned in one systemFaster analysis cycles
Monthly reviews expected to compress significantly
“We take two to three days… I expect that to go down to one day.”Scalable workforce planning
Centralized tracking of taxes, benefits, and headcount changes
The team has moved from reactive reporting to structured, forward-looking planning.